- Customer stories
- Vendavo
Customer Story — Vendavo
Customer Story — Vendavo
Vendavo Accelerates Sales with AI and Automation, Slashing Lead Response Time by 90%
Faster lead response
90%
Leads are now responded to, via automation, in minutes, not hours, critical for keeping prospects engaged and increasing conversion chances.
AI-powered conversations
120
Vendavo's chatbot now handles 120 conversations monthly, surfacing qualified leads, freeing up reps, and capturing interest around the clock.
Team efficiency
0
Scaled operations without adding new headcount, enabling lean growth while maintaining service quality.
Company Size
500
Industry
SaaS
About
Vendavo helps manufacturers and distributors optimize pricing with dynamic, data-driven software solutions.
“Before we automated it, a lead could sit in someone’s inbox for hours. By then, it was basically dead. Now we respond within minutes."
— Steve Hastert, Director of Revenue Marketing and Operations at Vendavo
Replacing manual lead handling with instant CRM routing
Challenge
Manual lead entry caused long delays and lost sales opportunities.
Solution
A Zapier automation now sends Google Ads leads directly to the CRM and notifies sales instantly.
Results
Lead follow-up dropped from hours to just minutes.
Upgrading from rigid chatbot to AI-powered lead capture
Challenge
The old decision-tree chatbot was limited and failed to engage visitors meaningfully.
Solution
Zapier-powered AI chatbot trained on product content now handles queries and captures leads intelligently.
Results
AI now manages 120 conversations a month, improving support and sales engagement.
