- Customer stories
- Toyota of Orlando
Customer Story — Toyota of Orlando
Customer Story — Toyota of Orlando
How Toyota of Orlando uses AI and automation to keep sales running—through outages and beyond
Leads processed
4k - 5k
Zapier automates the intake and routing of thousands of monthly leads across departments, ensuring no sales opportunities are lost and teams can respond faster.
Time saved weekly
20+ hrs
Automation eliminates repetitive tasks across teams, saving over 20 hours weekly, freeing staff to focus on high-impact, revenue-driving work.
Lead records managed
30,000+
Zapier Tables centralizes and manages over 30,000 structured lead records, giving teams a reliable single source of truth and improving data accuracy.
Company Size
500+
Industry
Automotive
About
Toyota of Orlando and Toyota of Clermont are high-volume car dealerships serving Central Florida with internet-driven sales and service operations.
“The CDK outage was a disaster, but with Zapier, we never missed a step.”
— Spencer Siviglia, Director of Operations at Toyota of Orlando
Keeping sales moving during a system-wide outage
Challenge
A ransomware attack disabled the dealership’s CRM, leaving sales teams blind to new leads.
Solution
Spencer built a temporary CRM using Zapier, routing incoming leads from Gmail into Asana with structured data.
Results
The internet sales department operated without disruption, even during a month-long outage.
Turning emergency workflows into AI-powered infrastructure
Challenge
Toyota of Orlando receives 200+ daily leads in inconsistent formats, making lead routing error-prone and time-consuming.
Solution
Spencer built a 38-step Zap that uses AI to extract, clean, and route leads from multiple sources into Zapier Tables.
Results
The system now handles 4,000–5,000 leads per month and stores over 30,000 clean records, requiring no manual input.
Gaining visibility with AI-powered lead insights
By pairing 6,000+ integrations with our "By Zapier" apps, you can automate anything you need, exactly how you need it.
Challenge
With thousands of lead entries, identifying patterns and anomalies was time-consuming.
Solution
Spencer created a Zapier Agent to answer questions like “How many leads came in yesterday?” in plain English.
Results
Timmy the Table Bot, Spencer's AI Agent, flags issues and saves hours weekly by surfacing trends instantly.
