How Slate generated 2,000+ leads and scaled strategy with AI-powered Agents

Leads generated

2000+

AI-powered prospecting Agent identified thousands of qualified leads quickly in a single month, fueling sales pipeline growth.

Hours saved

100+

Content optimization, data wrangling, and research now run in the background, freeing up time for strategy.

Time saved

40+ hours

Content enrichment, formatting, and prep now run automatically, which accelerates campaign delivery and reduces lift.

Company Size

200-250

Industry

Media

About

Slate is a digital magazine known for its sharp editorial voice.

“Our Zapier agent has generated over 2,000 leads in a single month. It's generated so many leads that we’re still working through them months later.”

— Andrew Harding, VP of Marketing and Content Partnerships at Slate

Follow-up tasks like SEO metadata, social copy, and video ideas were slowing down the content pipeline.

Zapier connects Google Sheets and ChatGPT to enrich blog content with SEO, social formats, and video outlines.

Slate saves dozens of hours while increasing the quality and strategic impact of every post.

Manual prospecting couldn’t keep pace with demand for advertiser outreach.

An AI-trained Zapier Agent identifies and formats qualified leads, feeding them into Slate’s CRM tools.

Over 2,000 qualified leads generated in just one month, with setup taking less time than doing it manually.

By pairing 6,000+ integrations with our "By Zapier" apps, you can automate anything you need, exactly how you need it.

Slate’s contact database was disorganized after years of use across platforms.

The “Data Wrangler” Agent pulls, reformats, and filters leads automatically for CRM upload.

Legacy data cleanup now runs in the background, freeing time for strategic outreach.

— Andrew Harding, VP of Marketing and Content Partnerships at Slate