How JBGoodwin REALTORS scaled recruiting and content creation with Zapier automation

RECRUITING INCREASE

37%

JBGoodwin REALTORS use automated workflows to enrich every lead and help recruiters quickly prioritize top candidates.

WORKLOAD REDUCTION

25%

By combining automation and AI, JBGoodwin REALTORS replaces thousands of manual tasks and emails, freeing up recruiter time.

CONVERSATIONS HANDLED

1000+

Zapier Chatbots provide 24/7 AI support for real estate agents via a secure intranet portal, ensuring they always have real-time support.

Company Size

1,000

Industry

Real Estate

About

JBGoodwin REALTORS is a Texas-based real estate brokerage with over 900 agents.

“We’re getting detailed applicant summaries automatically. That used to take a recruiter five to ten minutes per person—if it happened at all.”

— Edward Tull, VP of Technology at JBGoodwin REALTORS

Recruiters spent up to 25% of their time manually entering applicant data, making it hard to scale.

Automated multi-step workflows using Zapier, HubSpot, Gmail, and AI by Zapier to capture, enrich, and summarize candidate data instantly.

Recruiters save hours weekly and enable a 37% year-over-year increase in recruiting.

By pairing 6,000+ integrations with our "By Zapier" apps, you can automate anything you need, exactly how you need it.

One marketing coordinator couldn’t keep up with the content needs of 900+ agents.

Zapier Agents auto-generate blog posts, news summaries, and social content weekly.

Delivered ready-to-post content at scale, eliminating bottlenecks and increasing agent visibility online.

— Edward Tull, VP of Technology at JBGoodwin REALTORS